THE BloG
Inspiration, tools & advice crafted for driven people like you
how to compete with cheap nail salons
No matter the stage of your business, there will almost always be one thing that may keep you awake at night. Your competition... especially when it’s unhealthy. The major question here is: How to compete with cheap nail salons, which, unfortunately, are growing like...
what the nail shape really is
When we’re talking about a “nail shape”, in reality, we’re talking about geometry. It’s nothing else than angles, parallel lines, degrees, arches, etc. Every single nail extension is a mini architectural project, which in order to last long, must be structured well....
how to create any shape on any type of nail
The secret to creating perfectly structured nails in any shape...? Well... quite a few 1. Knowing the WHY, not only the HOW. What does that mean? If you know how to do something but don’t really understand why it needs to be done this way, not that way (because no one...
the nail shapes and structure masterclass scholarship 2019
SCHOLARSHIP: Get a VIP spot in the Nail Shapes & Structure MasterclassIn 2016, for the first time ever, I opened enrollment to The Nail Shapes & Structure Masterclass – TNSSM, an 8-week online program for ambitious nail techs dreaming about improving their...
why being the best tech is not enough anymore
The secret to success? - Being the best tech? Unfortunately not! Although, doing your best EVERY single time is a must. The thing is that it’s not about being the best nail tech anymore. Sure we all want that, but it's not the factor that will take you far in the...
this will boost your brand awareness on social media
You and I know that the more eyeballs on your page (website, social profiles) the better for you and your business, right? I don't think it needs any further explanation of how important it is to actually let people know that you, your business, exist. No awareness...
I received your book today and I’m really impressed. The information in the book I’ve read so far has been amazing and so helpful! I’ve even recommended to some of my nail tech friends as they need to get it too. Thank you so much for such an informative and well put together book!