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THE BloG

Inspiration, tools & advice crafted for driven people like you
how to compete with cheap nail salons

how to compete with cheap nail salons

No matter the stage of your business, there will almost always be one thing that may keep you awake at night. Your competition... especially when it’s unhealthy. The major question here is: How to compete with cheap nail salons, which, unfortunately, are growing like...

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what the nail shape really is

what the nail shape really is

When we’re talking about a “nail shape”, in reality, we’re talking about geometry. It’s nothing else than angles, parallel lines, degrees, arches, etc. Every single nail extension is a mini architectural project, which in order to last long, must be structured well....

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why being the best tech is not enough anymore

why being the best tech is not enough anymore

The secret to success? - Being the best tech? Unfortunately not! Although, doing your best EVERY single time is a must. The thing is that it’s not about being the best nail tech anymore. Sure we all want that, but it's not the factor that will take you far in the...

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Hello gorgeous!

 

 I’m Ela, an award-winning nail educator, author, business and marketing mentor. I help driven nail techs and salon owners to improve their skills and turn their passion into an amazing career. Find out more about the awesome tools and resources we offer at the NEU.

I received your book today and I’m really impressed. The information in the book I’ve read so far has been amazing and so helpful! I’ve even recommended to some of my nail tech friends as they need to get it too. Thank you so much for such an informative and well put together book!

Kirsty Louise Way