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THE BloG

Inspiration, tools & advice crafted for driven people like you
why being the best tech is not enough anymore

why being the best tech is not enough anymore

The secret to success? - Being the best tech? Unfortunately not! Although, doing your best EVERY single time is a must. The thing is that it’s not about being the best nail tech anymore. Sure we all want that, but it's not the factor that will take you far in the...

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charge what you want – facts vs. beliefs

charge what you want – facts vs. beliefs

Charge what you want - how many times have you heard it, or even told that to yourself? Perhaps you're even fully aware you should be charging more. Yet still, you're not doing this. Be honest - are your prices based on facts, or something else? The truth is, that for...

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a testimonial – how and when to ask for it?

a testimonial – how and when to ask for it?

A great testimonial is a very, very compelling and powerful tool. I'm sure we all know that. But... Do you actually ask your customers for a testimonial? Every single time? If you answered yes - then amazing! Well done you! If your answered no - then, why not? Many...

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Hello gorgeous!

 

 I’m Ela, an award-winning nail educator, author, business and marketing mentor. I help driven nail techs and salon owners to improve their skills and turn their passion into an amazing career. Find out more about the awesome tools and resources we offer at the NEU.

I received your book today and I’m really impressed. The information in the book I’ve read so far has been amazing and so helpful! I’ve even recommended to some of my nail tech friends as they need to get it too. Thank you so much for such an informative and well put together book!

Kirsty Louise Way