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THE BloG

Inspiration, tools & advice crafted for driven people like you
one thing that’s killing the nail industry

one thing that’s killing the nail industry

The nail industry is the one, Iā€™ve been involved inĀ forĀ the past 14 years and which I love. DuringĀ that time, Iā€™ve seen and experienced many things, those amazingĀ and those not so great. Iā€™ve seenĀ many people doing something great, striving to achieve more by working...

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the ugly truth about being your own boss

the ugly truth about being your own boss

A fairytale of a nail tech... Once upon a time, there was a girl who, after having her nails done for the very first time, loved them so much that she decided to learn how to do it herself. Ā  She worked hard to saved money for her first training. Full of hopes and...

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5 tips to increase pre-bookings in your business

5 tips to increase pre-bookings in your business

How do you get your clients to pre-book with you, so that the majority of your appointments is scheduled for few weeks in advance? That's the question many nail techs don't have the answer to. Quite often they're just simply afraid of doing so, as pre-booking clients...

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Hello gorgeous!

 

Ā I’m Ela, an award-winning nail educator, author, business and marketing mentor. I help driven nail techs and salon owners to improve their skills and turn their passion into an amazing career. Find out more about the awesome tools and resources we offer at the NEU.

I received your book today and I’m really impressed. The information in the book I’ve read so far has been amazing and so helpful! I’ve even recommended to some of my nail tech friends as they need to get it too. Thank you so much for such an informative and well put together book!

Kirsty Louise Way