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THE BloG

Inspiration, tools & advice crafted for driven people like you
charge what you want – facts vs. beliefs

charge what you want – facts vs. beliefs

Charge what you want - how many times have you heard it, or even told that to yourself? Perhaps you're even fully aware you should be charging more. Yet still, you're not doing this. Be honest - are your prices based on facts, or something else? The truth is, that for...

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a testimonial – how and when to ask for it?

a testimonial – how and when to ask for it?

A great testimonial is a very, very compelling and powerful tool. I'm sure we all know that. But... Do you actually ask your customers for a testimonial? Every single time? If you answered yes - then amazing! Well done you! If your answered no - then, why not? Many...

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one thing that’s killing the nail industry

one thing that’s killing the nail industry

The nail industry is the one, I’ve been involved in for the past 14 years and which I love. During that time, I’ve seen and experienced many things, those amazing and those not so great. I’ve seen many people doing something great, striving to achieve more by working...

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the ugly truth about being your own boss

the ugly truth about being your own boss

A fairytale of a nail tech... Once upon a time, there was a girl who, after having her nails done for the very first time, loved them so much that she decided to learn how to do it herself.   She worked hard to saved money for her first training. Full of hopes and...

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Hello gorgeous!

 

 I’m Ela, an award-winning nail educator, author, business and marketing mentor. I help driven nail techs and salon owners to improve their skills and turn their passion into an amazing career. Find out more about the awesome tools and resources we offer at the NEU.

I received your book today and I’m really impressed. The information in the book I’ve read so far has been amazing and so helpful! I’ve even recommended to some of my nail tech friends as they need to get it too. Thank you so much for such an informative and well put together book!

Kirsty Louise Way