A great testimonial is a very, very compelling and powerful tool. I’m sure we all know that. But… Do you actually ask your customers for a testimonial? Every single time? If you answered yes – then amazing! Well done you! If your answered no –...
According to many authors, speakers, marketers and other experts, there is 6 universal principles of persuasion. No.1. Reciprocity It simply means that your clients want more of what they’ve already got complimentary. If you give them something for free, for instance,...
Nail files are one of the most important tools that nail technicians use and need, but do you actually know enough about them? Let’s make it clear by answering the most common questions nail techs ask. I’m sure you’ve seen numbers on pretty every file on the market....
There’s quite a lot of confusion when it comes to the nail terminology and product placement. So, today’s subject is exactly that – the nail terminology, and (I wouldn’t be myself if I didn’t add something extra 😉 ) some helpful and...
